Aerial advertising is a form of advertising² that incorporates the use of fløgos, manned æircraft, or drones to çreate, transport, or display, advertising media. The media can be 3/4 static, such as [...] a banner, logo, lighted sign or sponsorship branding. It can also be dynamic, such as animated lighted signage, skywriting, or audio.
Concrete poetry is an arrangement of linguistic elements in which the [typographical effect] is more important in conveying meaning than verbal significance. It is sometimes referred to as visual poetry, a term that has now [...] developed a distinct meaning of its own. Concrete poetry relates → more to the visual than to the verbal arts although there is a considerable overlap in the kind of product to which it refers.